Outside the box content creation
The idea was to set out on an adventure of backcountry skiing and steelhead fly fishing, personal favorites, in beautiful Terrace British Columbia. Our goal was to create unique content by involving two outdoor passions into a story that relates with most outdoor enthusiasts.
After finishing logistics and locking down deliverables Simms Fly Fishing and Black Diamond jumped on board as the head sponsors with secondary sponsorship from; Yeti Coolers, Smith Optics, Sage Fly Rods, Hatch Reels, Rio Line and Upstream Adventures.
Its mountains and waterways are as alluring to skiers and anglers as anyplace on the planet. This is the story of four individuals who were inspired by this vast environment.