Mann Mortgage "As Montana As" Campaign
Campaign Strategy: Position Mann as a Montana-local mortgage lender, based in Montana with Montana values and ethics. The local marketplace had grown skeptical of national lenders after the mortgage crisis, so the strategy was developed with that opportunity in mind. A multimedia campaign was built out with strong copy and striking visuals.
Campaign media executions
Facebook marketing
Instagram advertising
Instagram advertising
Billboards
Print ads
Print ads
Promotional marketing