Mann Mortgage "As Montana As" Campaign

Campaign Strategy: Position Mann as a Montana-local mortgage lender, based in Montana with Montana values and ethics. The local marketplace had grown skeptical of national lenders after the mortgage crisis, so the strategy was developed with that opportunity in mind. A multimedia campaign was built out with strong copy and striking visuals.

Campaign media executions

Facebook marketing

Instagram advertising

Instagram advertising

Billboards

Print ads

Print ads

Promotional marketing