Black Hills Plastic Surgery "Fear No Bikini" Camapgin
Campaign Strategy: Black Hills Plastic Surgery (BHPS) needed to increase awareness of their body contouring and augmentation services. A "two part" campaign was developed to play on the "before and after" concept so often seen in beauty marketing. Back to back ads were developed so the target market (women) would notice the marketing, and consider BHPS if they were in the market for plastic surgery or med spa services.
CAMPAIGN MEDIA EXECUTIONS
Billboards (two billboards placed consecutively on highway)
Consecutive right hand page magazine ads